Email engagement information may constitute personal information under applicable privacy legislation and will be collected, used, disclosed, retained and protected in accordance with this Privacy Policy.

Purpose of Use: We use email engagement information to measure engagement with our communications, provide outreach and engagement analytics to our clients, improve the effectiveness and relevance of correspondence, administer and support our services, maintain security, troubleshoot technical issues, generate internal reporting, comply with legal and regulatory obligations, and protect or enforce our rights. We do not sell or rent email engagement information, and we do not disclose it to third parties for their own marketing or advertising purposes.

Access and Disclosure: Email engagement information may be accessed by authorized Hybrid Financial personnel, authorized users of the client account through which the communication was sent, and trusted service providers that host, process, secure, support or analyze communications on our behalf. Access is limited to persons who require the information to provide, support, administer or secure our services. Service providers are permitted to use the information only for the purposes of providing services to us or as otherwise permitted or required by law.

Consent and Other Permitted Uses: Where required by applicable law, Hybrid Financial Ltd. or the relevant client will obtain appropriate consent before using email tracking technologies. In other circumstances, email engagement information may be processed where permitted by law in connection with an existing business relationship, a contractual relationship, the administration of our services, or other legitimate business purposes. The legal basis and consent requirements applicable to a communication may depend on the sender, recipient, jurisdiction and nature of the relationship.

Tracking Preferences: Recipients who do not wish to have future email opens or link clicks measured may contact us using the privacy contact information below. Where reasonably practicable, we will disable tracking for future communications sent directly by Hybrid Financial Ltd. Requests concerning communications sent by a client using our services may need to be directed to that client, as the client may control the relevant communication and recipient preferences. Disabling image loading in an email application may prevent some open tracking, but it may not prevent the measurement of link clicks.

Retention: Email engagement information is retained only for as long as reasonably necessary to provide and administer the relevant services, support legitimate business and regulatory requirements, maintain appropriate business records, resolve disputes, enforce agreements and comply with legal obligations. Retention periods may vary depending on the nature of the information, the purposes for which it is used, contractual commitments and applicable legal or regulatory requirements. When no longer required, the information is securely deleted, anonymized or otherwise disposed of in accordance with our retention practices.

Cross-Border Processing: Email engagement information may be processed or stored in Canada, the United States or other jurisdictions in which Hybrid Financial Ltd., its clients or its service providers operate. As a result, the information may be subject to access by courts, law-enforcement authorities or regulatory authorities in those jurisdictions in accordance with applicable law.

Privacy Rights: Subject to applicable law and any permitted exceptions, individuals may request access to or correction of personal information held about them and may exercise other rights that apply in their jurisdiction, which may include requesting deletion of certain information, withdrawing consent or objecting to certain uses. Requests may be submitted using the privacy contact information below. We may need to verify the identity and authority of the person making the request before responding.